Food 4 Thought

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Brief

Create a mobile application that either encompasses a notepad, calendar, or to-do list.  

                                                                                                                                                                                                                            

︎Process

For this project, I got to practice finding a problem & coming up with a solution for it  With that said, the problem that I saw occurring was in the grocery store. Every week I would make a grocery list in which was organized by order of memory of missing items, however; when I got to the store I found myself walking from one side of the building to the other just because I was picking items based on my list order rather than the convenience of where I was at in the store. That sparked the idea of a list-making app that syncs with local store maps and organizes a list in order of convenience so a user can make one shot around the store and be done within a decent amount of time. 

To start, I created a user flow to get the basic idea of how the mobile app would function regarding list-making, settings, meal planning, etc.

Something that I focused on during this project was conducting a competitive analysis & user research. With that information, I learned that...

• 50% of my surveyors spend 1 hr at the grocery store
• 92.9% find themselves going back and forth around the store trying to find items
• 71% make a list before going to the store
• 85.7% said they would use an app if it ordered their list according to store layout

 

︎Final Outcome

For the final product, I decided to use bright colors that reminded me of food, so being that bell peppers are one of my favorite foods, I chose to incorporate green, yellow, and orange. Using these colors made the app feel more energetic and visually appealing for such a boring task. In this product, a user can ultimately make a list that will be already organized for when the user shops, find various recipes customized to their dietary needs, as well as meal plan for their day, week, and month.